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This instrument is grounded in the Centre’s outcome-oriented Systems Thinking Approach™ to creating customer value. The tool follows Best Practices in positioning and our World Class Star Results model for creating customer satisfaction and loyalty.
Positioning Defined: Positioning (or driving force, reputation, brand identity, strategy, strategic intent) is your different, unique, and better attribute in the eyes of your customer, relative to the competition in the marketplace, that causes them to do business with you.
Main Purposes
- To teach key concepts and Best Practices in product/service positioning.
- To assess your organization’s current level of competency in anticipating customer wants and needs for products, services, and intangibles.
- As the essence of a mission or vision statement.
- To conduct a current state (SWOT) analysis.
- To define your positioning in order to guide your marketing efforts or develop a strategic marketing and sales plan.
Instrument Length: 20 Questions
Estimated Time to Complete: 10 Minutes
Unlimited Reproduction Rights—With the purchase of this product, you are provided a
one-year Internal Reproduction Only (IRO) license authorizing unlimited reproduction rights for use within your organization. At
the end of one year, you must renew your license in order to continue with this
expressed permission. Reproduction and distribution outside of your organization
is forbidden under the terms of this license. IRO product provided in PDF. To purchase this product in
hard copy without an IRO,
click here.
Hard copy volume discounts available if desired—Call 619-275-6528 for more information.
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