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This instrument is grounded in the Centre’s outcome-oriented Systems Thinking Approach™ to creating customer value. The tool follows Best Practices in positioning and our World Class Star Results model for creating customer satisfaction and loyalty.
Positioning Defined: Positioning (or driving force, reputation, brand identity, strategy, strategic intent) is your different, unique, and better attribute in the eyes of your customer, relative to the competition in the marketplace, that causes them to do business with you.
Main Purposes
- To teach key concepts and Best Practices in product/service positioning.
- To assess your organization’s current level of competency in anticipating customer wants and needs for products, services, and intangibles.
- As the essence of a mission or vision statement.
- To conduct a current state (SWOT) analysis.
- To define your positioning in order to guide your marketing efforts or develop a strategic marketing and sales plan.
Instrument Length: 20 Questions
Estimated Time to Complete: 10 Minutes
Unlimited Reproduction Rights—You
have the option of purchasing an Internal Reproduction Only (IRO) license for
this product,
providing you with a one-year license authorizing unlimited reproduction rights
for use within your organization. At the end of one year, you must renew your
license in order to continue with this expressed permission. Reproduction and
distribution outside of your organization is forbidden under the terms of this
license. IRO product provided in PDF. To purchase this product with an IRO,
click here.
Hard copy volume discounts available if desired—Call 619-275-6528 for more information.
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